Front Row Motorsports has announced an exciting continuation of its partnership with Benebone for the 2025 NASCAR Cup Series season.

Benebone, known for creating durable dog toys, will extend its relationship with Front Row Motorsports for a third year, and its primary sponsorship focus will shift to Zane Smith and the No. 38 Ford Mustang. This comes as Smith prepares to join the NASCAR Cup Series as a driver in the upcoming season.

Zane Smith, who hails from Huntington Beach, California, has had a successful career with Front Row Motorsports in the NASCAR Craftsman Truck Series, where he clinched the 2022 championship.

After an impressive stint with Spire Motorsports in the 2024 NASCAR Cup Series, Smith is now returning to his former team to drive the No. 38 Ford Mustang Dark Horse. The 25-year-old driver will be racing alongside teammates Todd Gilliland and Noah Gragson as Front Row Motorsports expands to a three-car operation in 2025.

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The partnership will see Benebone as the primary sponsor for three key races: the Coca-Cola 600 at Charlotte Motor Speedway over Memorial Day Weekend, an event at Autodromo Hermanos Rodriguez in June, and a race at Talladega Superspeedway during the NASCAR Playoffs in October.

Zane Smith stated about the renewed partnership:

“I’m excited to reignite my partnership with Benebone.

“My dogs are a huge part of my life, so it’s great to have a partner who understands this special connection. I’m inspired by Benebone’s commitment to creating long-lasting toys that dogs love. Hopefully, I can repay them with a trip to Victory Lane.”

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Nate Harceg, Benebone’s Chief Growth Officer, also commented:

“We’re thrilled to continue our partnership with Front Row Motorsports and Zane Smith for the 2025 NASCAR Cup Series season.

“The NASCAR community’s passion and loyalty have been incredible, and Zane is a fantastic ambassador for our brand. As a company built on making lives better for dogs and their humans, we’re excited to connect with fans on and off the track and share our mission with even more dog lovers this season.”

2025 NASCAR Cup Series Schedule

Regular Season

• Feb. 2: Winston-Salem (Clash) – 8 p.m., FOX
• Feb. 16: Daytona 500 – 2:30 p.m., FOX
• Feb. 23: Atlanta – 3 p.m., FOX
• Mar. 2: Austin – 3:30 p.m., FOX
• Mar. 9: Phoenix – 3:30 p.m., FS1
• Mar. 16: Las Vegas – 3:30 p.m., FS1
• Mar. 23: Homestead – 3 p.m., FS1
• Mar. 30: Martinsville – 3 p.m., FS1
• Apr. 6: Darlington – 3 p.m., FS1
• Apr. 13: Bristol – 3 p.m., FS1
• Apr. 20: Off (Easter)
• Apr. 27: Talladega – 3 p.m., FOX
• May 4: Texas – 3:30 p.m., FS1
• May 11: Kansas – 3 p.m., FS1
• May 18: North Wilkesboro (All-Star) – 8 p.m., FS1
• May 25: Charlotte – 6 p.m., Prime Video
• June 1: Nashville – 7 p.m., Prime Video
• June 8: Michigan – 2 p.m., Prime Video
• June 15: Mexico City – 3 p.m., Prime Video
• June 22: Pocono – 2 p.m., Prime Video
• June 28: Atlanta – 7 p.m., TNT
• July 6: Chicago street course – 2 p.m., TNT
• July 13: Sonoma – 3:30 p.m., TNT
• July 20: Dover – 2 p.m., TNT
• July 27: Indianapolis – 2 p.m., TNT
• Aug. 3: Iowa – 3:30 p.m., USA
• Aug. 10: Watkins Glen – 2 p.m., USA
• Aug. 16: Richmond – 7:30 p.m., USA
• Aug. 23: Daytona – 7:30 p.m., NBC

Playoffs

• Aug. 31: Darlington – 6 p.m., USA
• Sept. 7: St. Louis – 3 p.m., USA
• Sept. 13: Bristol – 7:30 p.m., USA
• Sept. 21: New Hampshire – 2 p.m., USA
• Sept. 28: Kansas – 3 p.m., USA
• Oct. 5: Charlotte road course – 3 p.m., USA
• Oct. 12: Las Vegas – 5:30 p.m., USA
• Oct. 19: Talladega – 2 p.m., NBC
• Oct. 26: Martinsville – 2 p.m., NBC
• Nov. 2: Phoenix – 3 p.m., NBC